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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Journal of Advanced Multidisciplinary Research Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Jurnal Bingkai Ekonomi (JBE) Society: Jurnal Pengabdian Masyarakat Neo Journal of economy and social humanities
Firdaus Firdaus
STIE ANINDYAGUNA
Religion Aerospace Engineering Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Nursing Public Health Social Sciences

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Journal : Journal of Advanced Multidisciplinary Research

 1 
The Impact of Brand Image, Price, and Variety Seeking on Brand Switching Behavior Firdaus Firdaus; Budiman Budiman
Journal of Advanced Multidisciplinary Research Vol 2, No 2 (2021): December 2021
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (249.918 KB) | DOI: 10.30659/jamr.2.2.78-89

Abstract

Brand switching behavior is brand switching behavior by consumers or it is interpreted as a consumer's vulnerability to switch to another brand . The purpose of this study to determine the effect of brand image, price and variety seeking to brand switching behavior of the product Slai O'lai with Oreo products. Slai Olai has decreased significantly, whereas it is inversely proportional to Oreo Products which have experienced an increase. This picture shows the changes in consumer behavior makes the transition brand from Slai O'lai of Oreo Product. The population and research sample are residents of Semarang as many as 100 consumers. The sampling technique was carried out using purposive sampling method, namely the sampling technique used by the researcher if the researcher had certain considerations in taking the sample or determining the sample for certain purposes and processing the data using the SPPS version 21 program . The results showed that the fact that the brand shift of biscuit customers was influenced by the brand image, price and the need to look for variations.
Supply Chain Management on Inventory Indonesian Drug Industry Firdaus Firdaus; Roos Kities Andadari; Hari Murti Mahatma Putra; Sri Sulandjari
Journal of Advanced Multidisciplinary Research Vol 1, No 2 (2020): December 2020
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1304.117 KB) | DOI: 10.30659/jamr.1.2.63-72

Abstract

The development of the human population in the world, especially Indonesia, to date is approximately 260 million people, making Indonesia in a big challenge where Indonesia must be able to meet the domestic drug supplies needed by the community. The availability of drugs is still an obstacle in the National Health Insurance in Indonesia, this requires the role of the pharmaceutical industry in supporting drug availability by implementing good supply chain management. The focus of this discussion is to look at drug supplies in Indonesia in meeting people's needs and identify factors for production planning, production capacity and raw material procurement for the pharmaceutical industry in supporting the availability of drugs to support the National Health Insurance. This research is a descriptive study by collecting information from various literatures on pharmacy and medicines in Indonesia with a focus on the discussion of production planning, production capacity and raw material procurement and delivery to pharmaceutical companies in supporting drug availability. Because the planning for drug needs used as a basis for drug procurement is inaccurate so that pharmaceutical companies cannot make accurate production plans and the quantity of drugs for the community is inaccurate, time and unavailable at any time, the need for and procurement of materials still depends on imported raw materials from abroad around 95% with a lead time of 1-3 months so that it has the potential to deplete drug supplies and make the National Health Insurance in Indonesia worse.
Co-Authors Adi Sucipto Any Setyarini Asepta Hendriyanto Budiman Budiman Hari Murti Mahatma Putra Kukuh Mulyanto Kukuh Mulyanto Muhamad Roby Jatmiko Muhamad Roby Jatmiko Pradipta Risma Rukma Ardi Roos Kities Andadari Rusmiyatun Rusmiyatun Sri Sulandjari Wa Ode Sitti Nurrahmah